A Customer's First Digital Footprint

A Customer's First Digital Footprint

You are a product analyst at Northstar, a mobile banking startup. The onboarding team wants to know when each customer first became active in the app so future acquisition campaigns can be compared by activation speed. The app_events table stores customer actions. A customer may generate several events on the same day, including events with identical timestamps. Rows where occurred_at IS NULL are incomplete technical records and must be ignored. Customers with no event that has a valid timestamp must not appear in the result. Find the calendar date of each customer's earliest activity. Return: - user_id — customer identifier; - first_activity_date — earliest activity date in YYYY-MM-DD format. Sort by user_id ascending. Duplicate events must not create extra rows.

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PostgreSQLv16
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